Insolito Marsala 2025 Where Hospitality, Wine, and Innovation Converge
Join us for an extraordinary four-day festival in Sicily where the rich traditions of hospitality, HoReCa and wine meet cutting-edge technology. October 1-4, 2025: an unmissable opportunity for industry leaders and innovators.
Experience The Future Of Wine, HoReCa and Hospitality Like Never Before
This October, Marsala transforms into a vibrant stage of discovery, blending Sicily's rich wine and hospitality traditions with cutting-edge technology and contemporary art.
Immerse yourself in four days of tastings, masterclasses, themed dinners, and innovation showcases designed to inspire and connect industry leaders from across the globe.
Exclusive Tastings
Sample the finest Sicilian wines alongside global selections in curated experiences.
Innovation Showcases
Discover technologies reshaping the hospitality and wine industries.
Global Connections
Network with industry leaders, innovators, and decision-makers from around the world.
The GAIN Academy: Cultivating the Future of Hospitality & Wine
The GAIN Academy forms the educational heart of Insolito Marsala, offering transformative workshops and talks that spark new ideas at the intersection of wine, hospitality, and technology.
Immersive Experiences
Engage with VR tastings and AI-powered sensory explorations.
Global Experts
Learn from renowned industry leaders and innovative thinkers.
Hospitality 3.0
Prepare for the next evolution in guest experience and operations.
Why Marsala, Sicily? A Unique Fusion of Heritage and Innovation
In Marsala, centuries-old wine culture meets contemporary art and future-forward technology in a warm Mediterranean setting where summer lingers into October.
The festival celebrates Sicily's unique identity while opening doors to global collaborations and new business opportunities in the evolving landscape of hospitality and wine.
Rich History
Experience a wine tradition dating back to the 18th century.
Cultural Crossroads
Enjoy Sicily's unique blend of European, African, and Middle Eastern influences.
Innovation Hub
Discover why Marsala is becoming a focal point for hospitality innovation.
Corporate Sponsorship Opportunities
Align your brand with innovation and position yourself at the forefront of hospitality's evolution. Select from our carefully crafted sponsorship packages or work with us to create a custom solution.
Thought Leadership Sponsorship € 7,500
Position your brand at the heart of industry insight and innovation with keynote speaking slots, co-curation opportunities, premium branding, and VIP access for 4 guests. Our most prestigious package.
Tech & Innovation Sponsorship € 5,500
Ideal for hospitality tech companies in AI, digital twin, or immersive tech. Includes panel participation, tech showcase opportunities, Innovation Zone branding, and VIP access for 2 guests.
Global Connector Sponsor € 5,500
For international networks and platforms bridging markets. Features panel participation, corporate branding during Tech and Innovation Academy sessions, dedicated media coverage, and VIP access for 2 guests.
VIP Experience Sponsor € 4,500
Align your brand with luxury, exclusivity, and high-touch hospitality. Includes, panel participation at the Tech and Innovation Academy, branding across VIP lounge and dinner experience. Social media package, VIP access for 2 guests.
Additional packages available: Innovation, Immersive Experience, Data & Intelligence, Sustainability, Culture & Entertainment, and Tasting Trail. Custom packages available to align with your specific marketing goals.
Proven Impact & Audience Reach
500+
Attendees Expected
Industry professionals, experts, innovators, academics, and media, from Europe and beyond.
20+
Media Partners
Coverage across regional and international wine, hospitality, and tech publications.
The previous inaugural edition sparked partnerships leading to successful product launches and cross-sector collaborations, generating lasting value for sponsors and participants alike.
Align your brand with innovation leaders and gain access to a highly engaged audience of decision-makers passionate about the future of wine, HoReCa, and hospitality.
Join Us in Shaping Hospitality 3.0
Be part of a festival that is more than an event — it's a movement redefining how wine, hospitality, and technology intersect in the digital age.
Network with visionary leaders, showcase your innovations, and gain access to a curated audience passionate about shaping the future of the industry.